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Maan TV : Edutainment programming to change social norms perpetuating VAWG

Palestine, 2017
What Works
Dr Nader Said, Dr Reem Ziad-Ghattas, Dr Andrew Gibbs
Created on October 25, 2021 Last modified October 25, 2021 Page views 143914 Documentation in PDF Metadata DDI/XML JSON
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Identification

Survey ID Number
Maan
Title
Maan TV : Edutainment programming to change social norms perpetuating VAWG
Country
Name Country code
Palestine PA
Abstract
Ma'an Network designed a three-year project, with the overall goal of lowering the amount of women and girls in the occupied Palestinian territories (oPt) who experience violence. The project aimed to change social norms so that VAWG is less tolerated and, consequently, less prevalent in Palestinian society. The Theory of Change for the project asserts that continuing rates of violence against women and girls (VAWG) in the OPT are driven by harmful social norms that privatize and normalise VAWG and lead into high rates of intimate partner and intra-family violence. If prevention efforts can reach a large demographic of people (men, women, families, rural and urban populations, and people from different economic backgrounds) on a national scale, expose the negative effects of VAWG in a relatable manner, increase understanding of the social norms driving VAWG, and can generate reflection amongst audiences while showing alternative, gender-equal behaviours, then social norms perpetuating VAWG will be changed. The main output, edutainment programming, was strategically designed to achieve the above outcomes through utilizing gender-sensitive visual media, designing programming content and formats based on successful models adapted to the Palestinian context, and generating discussion and debate amongst target groups.
Arab World for Research and Development (AWRAD), an independent and experienced research centre based in Ramallah, West Bank, conducted a baseline cross-sectional survey measuring a series of critical indicators related to VAWG in Palestine as part of the evaluation the project. The survey targeted 1,067 adult Palestinians (18+) in both the West Bank (63 percent) and Gaza Strip (37 percent).

Producers and sponsors

Primary investigators
Name Affiliation
Dr Nader Said Arab World for Research and Development
Dr Reem Ziad-Ghattas Arab World for Research and Development
Dr Andrew Gibbs South Africa Medical Research Council
Funding Agency/Sponsor
Name Abbreviation
Department for International Development(UK) DFID(UK)

Data Collection

Dates of Data Collection
Start End
2017-02-01 2017-02-28
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